Since few days some hoardings of Deccan Chronicle Newspaper advertisements posted at various points in the city have irked me. These posters are sleazy and attract the viewers attention immediately.
Deccan Chronicle has, in the past, used models with attractive and double meaning lines to attract people, but this time they have gone overboard and stooped to unimaginable levels of cheap and unethical advertising methods.
The new advertisements feature a skinny model with a wet top, across which runs the like of a news headline which clearly has double intentions embedded. Few lines read 'Retail FDI Boom or Bust’ , ‘ Get both sides of the story’, ‘ Rose exports blooming’ and 'University releases Vital Statistics'. See pictures below.
I think the law makers should take steps to curb such attempts by corporates to increase business.
By the way, DC lives on sleaze. People get to couple of pictures of semi naked women everyday in their newspaper. That's how they make a living. One of the worst newspapers in India is DC.
Families subscribing to DC are clearly opening one more channel for their young children to see today's moral-less society. In this aspect 'The Hindu' is the best newspaper in India - No Sleaze, no cheap publicity and good subjects for the family.
3 comments:
Hi,
I do agree that Some news papers use such methods for publicity and wider readership. But I can't help but point out that YOU have also used the same gimic to attract veiwers. Why would you otherwise post the pictures in your blog instead of refering them ?
- Your well wisher !
Dear Well Wisher,
Thanks for commenting. If i needed publicity and huge traffic I would rather create a blog containing sexy or masala pictures of celebrities. And moreover I would have labelled my post with all catchy words to end up in search results.
As far as posting the pictures is concerned, a picture gets the message clearer.
Yog , i agree with u ... But the fact is "It is bussiness" yar .Who cares if it is ethical or unethical .. See the present day news channels , starting from NDTV , CNN-IBN , etc .. See the stuff they keep ..Dont u feel they are doing just bussiness .. How many channels have come out with usefull articles ...
Once News channels(TV,Newspaper,etc) were not for Bussiness , but now days they are for bussiness
Post a Comment